How to connect your Facebook ads to your website (and see what each ad earns)
Your ads already bring people. Here's how to send them to a website that answers “how much?” and turns clicks into WhatsApp orders.
· 4 min read
Many small businesses in Zimbabwe already run Facebook and Instagram ads, and they work: people click. The problem is where those clicks go. An ad that opens your page or your inbox means you answer “how much?” by hand, one message at a time, and you never really know which ad paid off.
Ads to your inbox vs ads to your website
| Ad → page or inbox | Ad → your website | |
|---|---|---|
| The buyer sees the price | Only after they ask | Straight away |
| Order on WhatsApp | They type it out | Product already written in |
| Works while you sleep | No | Yes |
| You know which ad brought the sale | Guesswork | Tracked per ad |
How the connection works
- Every product or service gets its own page on your website, with its own link.
- Your ad points to that link, not your page or inbox.
- The buyer sees photos, price and details, then taps “Order on WhatsApp”.
- The Meta Pixel and Conversions API tell Facebook which ads lead to enquiries, so it shows your ad to more people like your buyers.
You don't have to stop running your own ads
Keep your ad account and keep running your ads yourself. We build the website, give you a link for every product and set up the tracking. If you'd rather hand the ads over, our ads management service runs them for you and sends a plain monthly report.
Where to start
- Get a website with a page for each product you advertise
- Point one ad at one product page and compare it with your usual ad
- Check enquiries per dollar after two weeks, then move your budget to what works